October 13, 2023
Amman – Jordan: Adventure travel enthusiasts and nature lovers have a thrilling reason to celebrate as two iconic long-distance hiking trails, The Jordan Trail in Jordan and the Hitachi-no-Kuni Long Trail in Japan, recently signed on October 13 a Friendship Agreement during the AdventureELEVATE Near East event held in Jordan on October 12-13, 2023.
This partnership is a remarkable step towards fostering cultural exchange, promoting sustainable tourism, and mutual learning between these two geographically distant yet spiritually connected trails.
Hosted by the Jordan Tourism Board in partnership with the Adventure Travel Trade Association (ATTA), AdventureELEVATE Near East has become an annual gathering for adventure travel stakeholders, drawing over 175 delegates in 2023.
One of the highlights of this event was the special announcement made during the press conference following the opening ceremony – the partnership between the Jordan Trail and the Hitachi-no-Kuni Long Trail. This alliance transcends geographical boundaries and promises to create a bridge between the Middle East and the Far East.
The Jordan Trail, stretching over 650 kilometers, showcases the natural beauty, historical sites, and diverse landscapes of Jordan. It offers an unparalleled adventure experience for hikers and backpackers, with its dramatic terrain, lush valleys, and encounters with ancient cultures. This trail reflects Jordan’s commitment to preserving its natural heritage and sharing its beauty with the world.
On the other side of the globe, the Hitachi-no-Kuni Long Trail in Japan offers a similar opportunity for adventure seekers. Stretching across the Ibaraki Prefecture, it traverses diverse landscapes, from mountains and forests to coastline views. It’s an opportunity to explore Japan’s rich cultural heritage, soak in the serene atmosphere, and connect with nature.
The partnership between these two trails represents more than just a connection between geographical locations; it’s a celebration of shared values. Both Jordan and Japan hold a deep respect for nature and a profound appreciation for the rich histories surrounding their respective trails. Duha Fayyad, President of the Jordan Trail Association, expressed her excitement about this collaboration: “It is an exciting opportunity to celebrate shared values of both Jordan and Japan, including a deep respect for nature and an appreciation of the rich history that surrounds our respective trails.”
The Friendship Agreement is expected to yield numerous benefits for both trails. It will open doors for cultural exchange programs, fostering a deeper understanding between the two regions. Tourists and hikers will have the opportunity to explore these trails and experience the unique flavors, customs, and traditions of Jordan and Japan.
Furthermore, this partnership will enhance tourism promotion efforts for both trails. The sharing of knowledge and marketing strategies will attract more international visitors, ensuring the sustainability of these pristine environments. Local communities along the trails will benefit from increased tourism, creating economic opportunities and preserving cultural traditions.
Additionally, mutual learning will play a significant role in this collaboration. The trails will share best practices in trail maintenance, eco-friendly practices, and sustainable tourism management. This exchange of expertise will contribute to the long-term preservation of these natural wonders for generations to come.
In an increasingly interconnected world, the Friendship Agreement between The Jordan Trail and the Hitachi-no-Kuni Long Trail is a testament to the power of adventure travel to break down boundaries and unite people from different corners of the globe. As hikers and outdoor enthusiasts gear up to explore these iconic trails, they will not only be embarking on an adventure but also participating in a cultural exchange that promotes respect for nature, history, and the shared human spirit of exploration. It’s a journey that promises to enrich the souls of those who traverse these magnificent paths and strengthen the bonds between two incredible destinations – Jordan and Japan.
Moreover, this partnership serves as a significant step in celebrating the 70th anniversary of the establishment of diplomatic relations between Jordan and Japan, highlighting the enduring friendship and cooperation between both countries.
An official delegation from Ibaraki, headed by Ibaraki’s Vice Governor Mr. YOKOYAMA Masanari, visited Jordan between October 11-13, 2023, for the signing of the agreement. During his visit in Jordan, vice governor YOKOYAMA and members of the Prefectural Government Council met with minister of Tourism and Antiquities Mr. Makram Al Qaisi and the Managing Director of Jordan Tourism Board Dr. Abdel Razzaq Arabiyat.
About the Jordan Trail: https://www.jordantrail.org/
About Hitachi-no-Kuni Long Trail: https://kenpokult.com/en/mediainfo/
About the agreement signing: https://kenpokult.com/en/publicity-en/8363/
